73RP is a digital collective rooted in Southwest grit and scientific wonder.
We document elevated living through the lens of ritual, flavor, creativity, and design. From sensory experiences to soulful streetwear, we decode the alchemy of wellness and expression


By 73RP
•
July 15, 2025
Let’s get one thing straight: rituals aren’t just routines with better lighting. They’re the secret sauce behind why some moments feel rich, grounded, and soul-level satisfying—while others feel like you're just going through the motions. And no, we’re not talking about incense and moon water here. We're talking about everyday, grounded, sensory-rich moments that carry weight because you choose to make them mean something.